Independent vendor accountability for auto dealers

Your website vendor says everything is fine.
Is it?

365Proof is the independent third party that audits the website, SEO, ads, attribution, and compliance work your digital vendors say they're doing — every month, with receipts you can hand to anyone.

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5
Audit pillars
0
Long-term contracts
$269
Starting / month
14 days
To baseline audit
Built for franchised dealers

Every major OEM. Every audit pillar.

If you're franchised, we audit your stack — with the brand- and program-specific compliance lens your store actually needs.

What we actually audit

Every page, every script, every claim — checked.

This is the lens we put on every dealer site we touch. Broken tracking pixels, slow pages, missing schema, duplicated tags, non-compliant ad copy — flagged with screenshots, source data, financial-impact estimates, and an owner assigned to the right vendor.

You get an Executive Summary your dealer principal can read in ten minutes, and a Detail Report your vendor has to answer to. Delivered on the 5th of every month, with every finding tracked until it closes.

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The problem

The reports look great. The results don't match.

Every dealer principal we talk to says the same thing: they're spending $30K, $50K, $100K a month with website providers and ad agencies — and they have no real way to know if the work is actually getting done. The monthly reports are pretty. The leads are flat. The vendor explains it away. And the cycle repeats.

Meanwhile, broken pages stay broken. Tracking pixels fall off. UTM tagging is wrong. Ad spend goes to the same three keywords every month. And nobody — not you, not your GM, not your marketing director — has the time or the tools to prove it.

That's what we're for.

What we audit

Five pillars. One monthly report.
Every dealer's blind spots, covered.

01

Website Health & SEO

Crawl errors, broken links, slow pages, missing schema, indexing problems, mobile usability, Core Web Vitals. We monitor what your website vendor should be monitoring — and document what they're not.

See what we check →
02

Ad & Campaign Audit

The digital advertising you control: Google, Meta, Microsoft Ads, and your local-market campaigns. Spend allocation, keyword waste, audience targeting, creative refresh, landing page match — verified against what your agency is invoicing you for.

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03

Attribution & Reporting

UTM tagging, GA4 setup, channel attribution, conversion event integrity. We verify the lead and revenue data your vendors report against what's actually happening — so when the report says "47 leads from paid search," you can trust it.

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04

OEM & FTC Compliance

Your active ads flagged against current FTC Truth-in-Advertising standards and your manufacturer's advertising guidelines. Disclosure language, APR/lease math, pricing claims, image use — an independent set of eyes before the mystery shop catches it.

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05

Lead Providers

Cars.com, AutoTrader, CarGurus, TrueCar, KBB — the third-party lead providers most digital audits ignore. Lead quality, show rate, sale rate, duplicate rate, and cost per delivered car. Catches cross-provider duplicates that bill you twice for the same shopper.

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How it works

Onboard once. Audited every month. Forever.

1

Baseline Audit

In your first two weeks, every vendor, contract, login, and performance benchmark in your digital stack gets cataloged. You get the receipts on day fourteen.

2

Continuous Monitoring

Your website, ads, attribution, and ad creative get checked every day. If something breaks or drifts, you hear about it before your vendor does.

3

Monthly Report & Call

A clean, plain-English report on the 5th of every month — plus a monthly check-in call to review findings, push vendor accountability, and decide what to escalate.

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Why 365Proof

We don't sell websites.
We don't sell ads.
We sell receipts.

Every other "audit" you've been offered came from a vendor who wanted to replace your current vendor. We're not that. We're independent — we don't build websites, we don't manage campaigns, we don't take referral fees. We watch the people who do, and we report what we find.

If your current vendor is doing great work, our report says so. If they're not, our report says that, too. That's the whole product.

  • No vendor relationships. No kickbacks. No referral commissions.
  • No upsell to "let us do it instead." We don't do it.
  • Reports written in plain English, not agency jargon.
  • Every claim is sourced and timestamped. Every vendor is scored.
  • Every finding is tracked until it's resolved — vendors don't get to outlast the audit.
  • Built for the realities of auto retail — Tier obligations, OEM mystery shops, vendor pressure.
  • One rooftop or one hundred — the audit works the same. Single stores, dealer groups, OEM-tier auto retail.
What dealer principals tell us
"Every month my marketing vendor sends a report. Every month it looks fine. Every month leads are flat. I needed someone who wasn't trying to sell me the next thing — just someone to tell me what's actually happening. That's what this is." — Recurring theme from dealer principal conversations

Ready to see what your vendors aren't telling you?

Three monthly tiers starting at $269. No setup fees. No long-term contracts. You can change tiers or cancel at any monthly renewal.

See the three tiers Download a sample audit

Not ready to buy? Talk to a human first →