How it works

Onboard in 14 days.
Audited every month after that.

365Proof is built to be as light-touch as possible on your team. Most dealers are fully onboarded in under two weeks. After that, the work happens in the background and a clean report lands in your inbox on the 5th of every month — followed by a short call to walk through it.

Phase 01 · Days 1–14

Baseline Audit & Onboarding


We catalog your vendor stack and pull a complete picture of where you stand today. By day 14 you have a baseline report — your "day zero" — that becomes the reference point for everything measured going forward.

Your team's total time investment in onboarding is usually under 3 hours, split across a kickoff call, an access-granting session, and a baseline review.

What happens

  • Day 1: 60-min kickoff call. We document your vendors, contracts, OEM franchise(s), spend, and current pain points.
  • Day 2–4: Read-only access granted to GA4, Google Ads, Meta Ads, GSC, call tracking, CRM (or monthly export), and website CMS.
  • Day 4–10: Baseline audit runs. Your site is crawled, 12 months of ad data is pulled, every active ad is reviewed, and lead source data is reconciled.
  • Day 10: Internal QA review.
  • Day 14: 60-min baseline review call. You receive the full baseline report and we walk through the top 10 findings together.
Phase 02 · Ongoing

Continuous Monitoring


Once the baseline is locked, the monitoring loop runs in the background. You won't hear from us in between reports unless something is on fire — and if it is, you'll get a same-day alert by email.

This is the part that's supposed to be invisible. Most months you just get a clean report on the 5th and your day goes on.

What runs every day, week, and month

  • Daily: Website crawl, Core Web Vitals check, ad account anomaly detection, broken tracking event alerts.
  • Weekly: Ad creative review, keyword waste check, pacing review, lead source reconciliation.
  • Monthly: Full compliance review, attribution reconciliation, vendor performance scorecard.
  • Critical alerts (any time): If tracking breaks, a key page goes 404, or spend spikes outside normal range, you get an email within 24 hours.
Phase 03 · 5th of every month

The Monthly Report & Review Call


A clean PDF in your inbox by 9 AM on the 5th of every month, followed by a short review call with you (and anyone you want in the room) to walk through findings and decide what to do next.

The report is designed to be readable in 10 minutes by a dealer principal who has 14 other things to do that morning. The call exists so the conversation about what to do about it isn't a separate week of email back-and-forth.

The report has five sections — across five audit pillars

  • Executive Summary. The headline number, this month's top three priorities, and an Accountability Snapshot showing the % of last month's recommendations completed.
  • Vendor Scorecard. Every vendor in your stack graded on resolution rate, mean time to resolve, critical-item performance, repeat-offender count, and trend.
  • Carryover Tracker. Every open finding from prior months with its full history — anything aging past 60 days gets escalated automatically.
  • Pillar Findings. This month's new findings, ranked by severity, with screenshots, source data, and timestamps for every claim.
  • Action Punch List. Prioritized fixes with owner assignments, acceptable resolution, and due dates that become next month's scorecard input.

The monthly call

15–30 minutes (varies by plan). Optional escalation: bringing 365Proof into your next vendor business review with the scorecard in hand.

Common questions

What dealers usually ask


Do you replace our website or ad vendor?

No. We don't build websites, run ads, or manage campaigns. We audit the people who do. If we did the work too, we'd have a conflict of interest — and we'd be just another agency telling you the last agency was bad.

Does our group size matter?

No. The audit works the same way for a single store, a 3-rooftop group, or a 25-rooftop auto group. Inspector at $269/mo is a clean entry point at any size. Dealer groups typically start at Auditor or Sentinel because the visibility into multiple stores is the value. Multi-rooftop pricing is per-store with a 10% discount kicking in at 3 stores.

Will our current vendor know we hired you?

That's your call. Some dealers tell their vendors upfront — and the vendors are happy about it because they know they're doing good work. Some dealers keep it quiet for the first 90 days to get a clean baseline. Either approach works.

What access do you need?

The Inspector plan requires one thing only: read-only Viewer access to your Google Analytics 4 property. Five minutes in your GA4 admin panel. Everything else for Inspector — website crawl, schema audit, AI visibility, inventory tracking, vendor identification — we figure out from public sources. No CMS access, no Google Search Console, no vendor contacts required.

Higher tiers expand the ask as scope expands. Auditor adds read-only access to Google Ads, Meta Business Manager, your call tracking platform, and a monthly CRM lead-source export. Sentinel adds your OEM Tier 3 guideline documents and read access to your active lead-provider portals. We never need write access to anything, at any tier.

What if our vendor refuses to give you access?

That's a finding. We document the refusal and put it in your report. In our experience, a vendor who won't grant read-only audit access is telling you something important.

Our CRM is VinSolutions / DealerSocket / ELEAD / CDK / Reynolds — does that matter?

No. Those platforms don't all support clean third-party read access, so for those we use monthly export files instead. We give you the export template and your team or vendor pulls it monthly. Takes about 5 minutes.

Can we change plans later?

Yes, any time. Most dealers start on Inspector and move up to Auditor or Sentinel after a few months once they see what we're finding. There's no penalty and no contract — change plans on any month's renewal.

Ready to see your baseline?

Three monthly tiers starting at $269. No setup fees, no contracts. We can also walk through onboarding for your specific store and pull a few live findings from your current site as a preview.

See the three audit tiers Download a sample audit

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