Pricing

Three plans.
Starting at $269.
No setup fees.

Pricing starts at a level that works for stores of any size — without needing a board meeting to approve it. Coverage scales up from there. No long-term contracts, no hidden onboarding fees, no per-seat pricing. You pay monthly, you get a monthly audit, you can change plans or cancel at any monthly renewal.

Entry tier · 5-minute setup

Inspector

For dealers who want to start with focused website & SEO monitoring before expanding scope.
$269/mo

Per rooftop. Billed monthly. No contract.

  • Pillar 01: Website Health & SEO
  • Monthly audit report (PDF)
  • Daily monitoring with critical alerts
  • Email Q&A < 24-hour response
  • Change plans anytime
Access required: Read-only Viewer access to your Google Analytics 4. That's it. No logins to share, no credentials to hand off, 5-minute setup, revoke any time.
Start with Inspector
Most popular

Auditor

For dealers serious about knowing where their digital spend is actually going.
$495/mo

Per rooftop. Billed monthly. No contract.

  • Pillar 01: Website Health & SEO
  • Pillar 02: Ad & Campaign Audit
  • Pillar 03: Attribution & Reporting
  • Monthly audit report (PDF)
  • Daily monitoring with critical alerts
  • Monthly 15-min review call
  • Email Q&A < 24-hour response
Start with Auditor
Full coverage

Sentinel

For dealers with OEM tier obligations, third-party lead provider spend, and significant compliance exposure.
$795/mo

Per rooftop. Billed monthly. No contract.

  • Pillar 01: Website Health & SEO
  • Pillar 02: Ad & Campaign Audit
  • Pillar 03: Attribution & Reporting
  • Pillar 04: OEM & FTC Compliance
  • Pillar 05: Lead Providers
  • Monthly audit report (Exec Summary + Detail)
  • Daily monitoring with critical alerts
  • Monthly 30-min review call
  • Annual compliance summary
  • Priority email & Slack support
Start with Sentinel
Multi-rooftop discount

Running a group? You get a break.

Pricing is per rooftop on every plan. The math gets better as you add stores:

Mix and match plans across rooftops (one store on Inspector, another on Sentinel) — pricing is calculated per store.

What we don't do

Things our pricing does not include — on purpose.

We're intentional about staying in our lane. Here's what we don't do, and why:

If you need any of the above, we can point you to known-good partners — but we won't take a fee for the referral, and we'll keep auditing them just like everyone else.

Not sure which plan fits?

Three monthly tiers starting at $269. No setup fees, no long-term contracts. Pick the tier that matches your stack — or talk to a human first about your franchise, your current digital spend, and what's keeping you up at night.

See the three audit tiers Download a sample audit

Not ready to buy? Talk to a human first →