365Proof comes in three monthly tiers. Inspector watches your website and tracking. Auditor reviews every ad you run against the FTC's named compliance criteria plus your OEM's published Tier 3 standards. Sentinel adds deep OEM Tier 3 review against your dealer-supplied guideline document and the three lead providers everybody else's audit ignores. Same five-pillar framework, three depths of coverage.
The entry tier. Independent website, SEO, schema, GA4, and Core Web Vitals monitoring — plus a vendor scorecard graded against the firm doing the work. If your dealer site is the front door of your business, this is who’s watching the door.
Get this if you want monthly proof your website vendor is doing what they’re paid to do — independent grades you can put in front of them at every renewal.
Everything Inspector watches — plus every active Google, Meta, and Microsoft ad you run, pulled from the public transparency centers and reviewed against the four FTC-named compliance criteria (bait-and-switch pricing, hidden fees, conditioned discounts, burdensome add-ons) plus your OEM’s published Tier 3 standards. No access to your ad accounts required.
Get this if you want independent FTC + OEM compliance review on every ad you run — before the FTC, state AG, or a class-action firm finds the violations first.
Full five-pillar coverage in one monthly report — including the three lead providers (Cars.com, AutoTrader, CarGurus) most digital audits skip entirely. Cross-provider duplicate detection. Lead show-rate and sale-rate by source. The whole picture.
Get this if you want full accountability across every digital vendor — website, ads, AND your lead providers — with duplicate-lead detection and cross-vendor show/sale rate reporting.
Every 365Proof tier uses the same five-pillar audit framework. The difference is how many pillars you pay us to watch.
| Pillar | Inspector $269 |
Auditor $495 |
Sentinel $795 |
|---|---|---|---|
| 1. Website & SEO | ✓ | ✓ | ✓ |
| 2. Ads & Campaign audit | — | ✓ | ✓ |
| 3. Attribution & reporting | — | ✓ | ✓ |
| 4. OEM & FTC compliance (deep Tier-3 review) | — | — | ✓ |
| 5. Lead provider audit | — | — | ✓ |
Pick the closest fit and start today — you can change tiers at any monthly renewal, no penalty. Or talk to a human first.