Every dealer has a different combination of vendors, contracts, and dashboards. The throughline is the same: nobody is looking at all of it together. We do — every month, against a structured checklist your vendors don't see until the report shows up.
Your dealership website is your most expensive lead source — and the one most likely to be quietly broken. We audit it like a search engine would, but with dealer-specific context: VDPs, SRPs, inventory feeds, OEM widget compliance, and the chronic gaps OEM-mandated platforms tend to create.
What sets this apart from the PDF "site audits" most vendors hand out: every finding is filtered down to what actually matters for a dealership, not the noise of a generic crawler. You get a punch list, not a 600-page export.
The digital advertising you control: Google Ads, Meta Ads, Microsoft Ads, and your local-market campaigns. We audit them the way an outside CFO would audit an expense category — line by line, claim by claim, with no agency politics in the way.
The goal isn't to fire your agency. The goal is to give you the receipts so the agency conversation gets real: are they doing the work they said? Are they spending where they said they would? Are the creatives current? Are the campaigns even configured correctly?
The most common pattern: the vendor reports 200 leads, the CRM shows 80, the BDC remembers maybe 50 conversations. Somewhere along the chain, the data fell apart — usually at UTM tagging, GA4 configuration, or where the lead source data hands off from one system to the next.
We audit the attribution chain from impression to delivered car and tell you where each link is breaking. When a report finally says "47 leads from paid search," you'll be able to prove it — or prove it's wrong.
A single non-compliant ad can lead to OEM violations, co-op clawbacks, or FTC scrutiny. Catching those issues internally — before a mystery shop or regional rep finds them — depends on having someone whose job is to look. That's what this pillar is.
Your active ads and landing pages are reviewed every month against current FTC Truth-in-Advertising standards and your franchise's OEM advertising guidelines. The output is a prioritized list of potential issues ranked by severity. Your attorney and OEM rep stay the authority — we're the early-warning system.
Important note
365Proof's compliance review is an independent advisory service. We flag potential issues so you can correct them with your vendor, OEM rep, or counsel. This service is not a substitute for legal review, does not guarantee regulatory clearance, and does not constitute legal advice. It does, however, produce reports your attorney will actually be able to use.
The third-party lead category most "digital audits" ignore. Cars.com, AutoTrader, CarGurus, TrueCar, KBB, and the long tail of niche providers — combined, they're a $5–15K/month line item on most dealer budgets that rarely gets independently scrutinized. Until now.
We reconcile every lead feed against your CRM and DMS monthly. Show rate, sale rate, duplicate rate (within and across providers), cost per delivered car. We also surface cross-provider duplicates — shoppers you paid two providers for. That alone often pays for the audit.
Why this category usually gets a pass
Most digital marketing audits scope to Google + Meta only — because those are the platforms agencies are comfortable opining on. Third-party lead providers fall outside that scope. The result: dealers spend $5–15K/month on leads with no independent quality check. We added Lead Providers as a dedicated pillar specifically because nobody else audits it — and because in practice it's where some of the most preventable waste is hiding.
Most "vendor audits" just keep finding new things to complain about. Ours close the loop — every report grades your vendors against last month's findings and tracks anything still open until it's resolved.
One page. Overall health score, this month's top three priorities, and an Accountability Snapshot — the % of last month's recommendations actually completed. The page you send to your GM.
Each vendor in your stack graded on resolution rate, mean time to resolve, critical-item performance, and repeat-offender count. Trend lines included. The page you bring to your vendor business review.
Every open finding from prior months — how long it's been on the list, current status, vendor's last response. Items aging past 60 days get flagged for escalation automatically.
This month's new findings across each audit pillar in your plan. Issues ranked by severity, with screenshots, source data, and timestamps. The page you send to your vendor.
A prioritized list of items to fix this month, who should fix them (you, vendor, OEM), what acceptable resolution looks like, and the due date that becomes next month's grade input.
Three monthly tiers starting at $269. No setup fees, no contracts. Pick the tier that matches your stack — or talk to a human first to see a redacted sample report from a real engagement and walk through a few live findings on your own site.
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