Built for franchised dealers
Every major OEM. Every audit pillar.
In March 2026, the FTC sent warning letters to 97 dealer groups over deceptive pricing. Eight of them were CDJR stores. The list went public on May 29. The next round won't be warnings. Auditor reviews every ad you run against the same four compliance criteria the FTC named in that letter — every cycle, every active creative — so you can fix the issues before someone else finds them.
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Auditor pulls every ad you're running on Google, Meta, and Microsoft from the public ad transparency centers — then reviews each one against the four compliance criteria the FTC named in its March 2026 warning letter to 97 dealer groups.
We don't need access to your ad accounts. We don't need cooperation from your agency. We work from publicly available ad data + your website + your GA4 (which we already have from Inspector). The agency doesn't even need to know we're watching.
In March 2026, the Federal Trade Commission sent warning letters to 97 dealer groups — including AutoNation, Lithia Motors, Hendrick, Group 1, Sonic, Holman, Berkshire Hathaway Auto, Ken Garff, and eight CDJR stores you've probably heard of. The letters list specific illegal practices: advertising prices that don't include required fees, conditioning prices on dealer financing, advertising vehicles that aren't available, packing deals with undisclosed add-ons.
The FTC made the list public on May 29. The next round of letters won't be warnings — Lindsay Automotive Group (Maryland) already paid full refunds and penalties in a joint FTC/state-AG enforcement action. Class-action plaintiff firms are mining the public ad libraries right now, looking for systematic violations.
Meanwhile, your agency is running ads they wrote themselves. They're not reviewing those ads against FTC standards. They're not flagging Tier 3 violations against your OEM's published program. They're optimizing for clicks and CPL. Compliance is your problem — until it's a settlement.
That's what Auditor is built to fix.
Everything Inspector delivers — daily monitoring, Core Web Vitals, GA4 tracking audit, GTM container inventory, inventory feed integrity, AI visibility scan, vendor scorecard. The website foundation under everything else.
Every active ad on Google, Meta, and Microsoft pulled from the public transparency centers. Each one reviewed against the four practices the FTC named in its March 2026 warning letter — bait-and-switch pricing, hidden mandatory fees, conditioned discounts, burdensome add-ons — plus your OEM's published Tier 3 standards. Every violation flagged with screenshots, the specific rule it triggers, and the dollar exposure if enforced. Deep Tier 3 review against your dealer-supplied guideline document is a Sentinel-tier feature.
Using public ad transparency data + your GA4, we reconcile what your ad vendor's reports claim against what we can independently verify. Where vendor self-reports and GA4 disagree, we surface the gap with specific examples. Optional layer: if you can provide a 30-day CRM lead-source export, we add full source-to-CRM reconciliation on every paid channel.
Plus everything in Inspector: Dual-PDF report delivery, vendor scorecard with accountability snapshot, daily monitoring and alerts, monthly 15-minute review call.
No access to your ad accounts required. We work from public ad libraries + your website + GA4.
The FTC, your state AG, and class-action plaintiff firms all start the same place: public ad libraries. Google Ads Transparency Center. Meta Ad Library. Microsoft Ads Transparency. So do we. Every active ad you're running, pulled by us, scored against the four practices the FTC named in its March 2026 letter. The findings come with screenshots, the specific FTC or state regulation each one triggers, and the dollar exposure if enforced. You see what they see — before they look.
The biggest problem with most audit services is this: they need read-access to ad accounts your agency owns. The agency you're paying. The agency the audit may grade. Asking for that access starts an awkward conversation that often kills the audit before it begins. Auditor doesn't need it. We work from public ad transparency data, your website, and your GA4 (the same access Inspector already has). Your agency doesn't need to approve. They don't need to know. They just need to fix what we find.
A single audit report is a snapshot. A monthly cycle creates a record. Every Auditor cycle opens with an Accountability Snapshot: how many of last month's findings actually got fixed, by which vendor, in how many days. The conversation with the agency stops being "did you see the report?" and becomes "12 of 14 findings cleared this cycle. The two open ones are 47 days old. What's the resolution plan?" That's the conversation that produces actual change.
If you've got formal OEM Tier 3 compliance obligations that require deep review against your specific guideline document, plus significant third-party lead spend (AutoTrader, Cars.com, CarGurus), Sentinel adds those pillars. If you just want the website audit at the lowest entry point, Inspector at $269 is the right place to start.
Three audit pillars. FTC + OEM compliance first. Dual-PDF monthly report. Monthly 15-minute review call. Same accountability loop. Same no-contract policy.
For perspective: an FTC enforcement action against a single dealership in the Lindsay Automotive case carried full consumer refunds plus penalties. One average finding fixed before it gets enforced more than pays for a year of Auditor.
Every Google, Meta, and Microsoft ad you run, reviewed against the FTC's named compliance criteria, every month. So you can fix the issues before someone else finds them.
Not ready to buy? Talk to a human first →
No long-term contracts. Cancel at any month's renewal. No access to your ad accounts required — we work from public ad libraries + your GA4.
